Mondays with Michael

We here at MDD decided that a great way to start the week off was to have Michael share with you the in's and out's of the floral industry.  With Michael having over 25 years of experience and being a third generation San Francisco Floral Designer he has a unique perspective on both the floral industry and the history of it here in S.F!  Every other Monday Michael will write his own piece about what it takes to be a floral artist; the challenges, the designs, the drama! This will be your sneak peak of what really goes on behind the scenes of a successful floral studio.

To kick off this series, here's a few words from Michael about two recent industry events he participated in:

The floral world never stops moving and neither does it's designers....

I had envisioned January to be a slow month like it always is but I was mistaken this year. After we had packed up all of our holiday decor I thought we could breathe a little before Feb. 14th. Boy, was I wrong!  Mid way through the month we were at the Four Seasons Wedding Fair. The next day we had to designed a table-scape for ISES for their semiannual Designer Showcase when 5 days later I had to delve into another creation for The Special Event's Wedding Luncheon in Phoenix, Arizona. When I got back from Phoenix I was bombarded with Superbowl parties that needed attention.  The MDD team and I designed, executed and delivered the centerpieces just in time for kickoff!

To come up with something new and innovative was a challenge for both events. To say 'Hey I was the first who started that trend' is not easy. This is a constant challenge in this industry and my team of designers and I have to overcome it week after week. Now the next thing that's coming our way is Valentine's Day and what struck me was the preparation that is already going on at the S.F. Floral Market. We as designers never stop thinking, creating and executing. We never stop moving!

The S.F. Flower Market getting boxes ready for all of their orders next week.