Sustainability and low carbon footprints are one the topics of intense discussion. In small business, individuals are constantly working on ways to increase the use of sustainable materials and reduce our carbon footprint. They are also working to find ways to market and introduce these ideas to the consumer.
MD Design has implemented quite a few steps to reduce our carbon footprint. We have stopped sending paper invoices to our clients, unless they specifically request one. We find that emailing invoices not only saves paper and costs, our clients welcome the ideas as it keeps their desks from becoming cluttered! We have also stopped sending out paper marketing materials in exchange for customizable emailed documents and our wonderful blog!
But some business practices have carbon footprints that are much harder to reduce or contain. MD Design is still waiting for the first hybrid delivery van. In exchange, we improve efficiency by carefully planning our delivery routes and constantly checking the mechanics of our vans and air pressure in the tires.
In the argument regarding sustainability, carbon footprint, global warming, eco-conscoiusness and all the other nomenclature surrounding the global warming debate, too little importance is placed on reduction. This video from National Geographic demonstrates the impacts of small changes on a national or global level.
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